About

Chaitanya Prasad

Introduction

Chaitanya Prasad is a former Civil Servant, belongs to 1991 Batch of Indian Information Service. Currently Head of Communication and Outreach, Ministry of Education Govt. of India. 

His core areas of expertise include Communication Strategy, Geopolitics and Strategic Communication, Communication & Governance, Media Management, Public Policy and Governance, Foreign policy, Cinema, Softpower, Information policy, Dissemination and Outreach, Perception & Media Coverage and Analysis. He also served in the capacity of Head of the
Education Working Group for the Education Vertical during the G20 Presidency of India. His responsibilities included strategy development, content creation, stakeholder collaboration and perception & communication outreach.
He has rich experience in handling matters related to Cinema and News & Public Broadcasting. He served as ADG News, DD & Directorate of Film Festivals. He has led several delegations abroad at leading International Film Festivals and has extensively networked with stakeholders in the Media and Entertainment domain at the National and International level.

He has published three books “The Age of Influence”, a compendium of articles on communication strategies, branding, soft power, geo strategic communication & AI and the role of communication in foreign policy practice. His second book “When Branding Met the Movies” was released at the World Book Fair, New Delhi by the National Book Trust (NBT). The book explores and narrates the journey of branding in cinema during the last few decades capturing the different methods, tools and ideas. His latest Book “What We Choose to See” was published in July, 2026 on Cinema, AI & Communication. Mr. Prasad also is a resource person on Govt. communication, Branding and Cinema at leading Training Institutes for civil service officers &. IIMs.
He has a Masters and M. Phil degree in International Relations from Allahabad University and JNU. He has been a Commonwealth scholar.


The Society for Culture & Environment will hold the fourth edition of 'Heartland Stories — Bhopal Literature and Art Festival 2022 as a physical cum virtual event, between 25-27th March 2022.

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